Twice as many people are applying for retail jobs in parts of the UK as in London amid a fall in the number of posts being created, according to a new study.
Research by RetailChoice.com showed an average of 33 applicants per job in Glasgow and 30 in Cardiff, compared with around 16 in the capital.
There were 13% fewer retail jobs in the first half of this year compared to the same time in 2011.
Management jobs fell back, especially in the fashion industry, although there was an increase in general vacancies in supermarkets and department stores, according to the report by the recruitment website.
On average, almost 17 applicants were chasing each job across the UK.
Neil Brodie, commercial director of RetailChoice.com said: "For recruiters, this means that they get the opportunity to be more selective over the candidates they take forward, ensuring a higher calibre of employee, something which is very important as the retail industry faces up to the challenges of a multi-channel sales environment and continuing economic difficulties."
Just over half of all retail jobs advertised in the first six months of the year were in London, said the report.